Google's 'Ready to Rock' year-long campaign was designed to motivate Google Partners (digital businesses that partner with Google) to win new business, grow existing clients and improve their reputations.
During the campaign, I was responsible for the design style and illustration of the project. I created the illustrations' humorous style. I also created many online, offline and DM pieces for the completed project.
'Ready to Rock' was well received in 28 countries across EMEA. 87% of all agencies engaged in the campaign. Forever Beta saw a 300% response rate increase. 65% played Google Partner’s debut album, Born Ready, and reached 125% of target revenue and 163% of targeted new clients.